Pay-Per-Click

Pay Only for Actual Advertisement

Pay-Per-Click Advertising is when you put specific keywords in search engine’s search panel, list of websites related to those keywords will appear in natural listing, but at the same time few sites are shown at the right-hand side, these are the particular advertisements called pay-per-click advertisements bearing corresponding keywords that you have used for search purpose. This process is a unique way of advertising, where advertisers only pay per each click when someone looking for service or product click on the link and visit your site. It is advertising procedure is also called Cost per Click (CPC) advertisement.

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Pay Per Click Management Services Canada

With the growing popularity of Pay per click, many PPC, pay for placement or pay for ranking search engines have emerged but most popular among them is Google Ad Words, Yahoo! Search Marketing. PPC search engine is an effective way of attracting cheap, targeted traffic to your website. It allows advertisers to choose appropriate keywords of their interest that relate their website as users perform the search.

Pay-Per-Click Search Engine Marketing

As an advertiser, you have to deposit a certain amount before entering your site’s URL to search engines; only then you are allowed to bid on business-targeted keywords for description and titles. While selecting keywords/phrases, attention must be paid on those keywords that are often repeated in title and description to increase the website’s relevancy. Because, when users search for information using keywords, your website must be shown in the sponsor listing area and if they click on the provided link, this is the point where you will be charged for each click.

Keywords Pay per Click Advertising Method

Pay per Click engines categorized as Keyword, Product or Services PPC. Let us discuss each in detail. When an advertiser posts his website for the Keyword PPC campaign, they have to bid for keywords or product model numbers. When visitors search the products or services on the Internet using those keywords or phrases, his/her site is shown, and as users click on their link, advertisers will be charged per click made by the site visitors.

We optimize your website to capture the visitor’s attention almost immediately, with easily traceable targeted, relevant content that will generate sales for your business because when users click your placed ad and visit your website, what is the first thing they see? The rule of thumb for web commerce is that most users decide to leave or explore a website within 4 to 5 seconds of encountering it. So well-optimized website for delivering the right content in minimum time can only generate business.

PPC (Pay per Click) Management : Proper selection of search key phrases

We will find key phrases that come into the majority visitor’s mind, while they are searching for Service or Product related to your business. We try our best to avoid visitors who just looking for information and not ready to do business (when they click on your ad).

Tacking changing market trends

While broad searching terms tend to be used consistently over a long time, more specific phrases that are more productive tend to be more unstable.

Our SEO Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Discover

We start with discovering your business needs. Then begin researching the most impotent keyword related to your business. Keyword research is a method of identifying the most relevant keywords for your website. Once we have an idea of precisely who your customers are, then we do keyword research and find keyword phrases that will be bringing customers to your website. We use the latest keyword research tools that can help us find the most relevant keywords for our site.

Key Phrase & Keyword Analysis is a fundamental search engine optimization strategy. Keywords and key phrases are the words on your web site that need to match these search terms for your website to drive targeted traffic to your business.

Strategy

Competition Analysis: Our SEO professionals would analyze the competition on keywords/keyphrases chosen by you. We would tend to study websites that appear on top listings on search engines on those key phrases and strategize our service delivery accordingly. This analysis includes studying competitor Back Links, Rankings, Meta Tag Analysis, etc.

Content Analysis: We provide an analysis of what we believe to be the best aspects and worst aspects of your content and provide information regarding how we think it can be improved. Your website would also be checked for web-design standards and compliance. We would also undertake a Content Duplicity Test to ensure that your website does not have plagiarized content and would not hamper the SEO Process in any way.

Optimization

Search Engine Optimization is a practice of increasing the number and quality of traffic to your website via organic search engine results. Once you have the right people clicking through from those search engine results pages, more people are better and profitable. We can take care of both On-the-page SEO and Off-the-page SEO. More than anything else, are you producing quality content? Search engine ranking also depends on the number of backlinks it has. Search Engine Optimization Canada tries and gets links from suppliers, affiliates, related associations, partners, trade bodies and even indirect competitors. Your website will be submitted and registered with relevant and local directories. This component also includes research and selection of appropriate categories to which directory submissions would be made.

Content

Our Content Analysis: We provide an analysis of what we believe to be the best aspects and worst aspects of your content and provide information regarding how we think it can be improved. Your website would also be checked for web-design standards and compliance. We would also undertake a Content Duplicity Test to ensure that your website does not have plagiarized content and would not hamper the SEO Process in any way. Do you provide a reason for people to spend more than a few seconds reading your pages?

We will check your website content and see if your website content offers real value to visitors that is unique, different and useful that they won’t find elsewhere? Will we make sure the content used those keywords, keyphrases in your content? So we can attack quality website traffic. If your website already includes quality content and after our keyword research, perhaps it is time to revisit that material and add relevant key phrases and keywords.

Reporting

Good SEO is based on planning and doing SEO health check, ranking progress and prepare organic traffic report. An SEO report is the analysis of this planning and works combo to show you the progress we made, and without analyzing ongoing work, how does anyone know our method is working or not? We prepare an SEO report every two weeks to analyze progress ourselves and send it to our clients to see and evaluate. This way, clients don’t need to visit our office to see progress every other day. Otherwise they have no way of knowing what our SEO company is are doing to help them find more sales and profit. In our opinion, the report is the only way clients be able to see the work and decide if they want to keep using search engine optimization packages.

Our report offers you insight into three things:

Progress: We will provide Summery of the critical data from google analytics on fluctuations and provides actionable insights. It will show you what work already done and explains why.
Insights: We provide an analysis of what we believe to be the best aspects and worst aspects of your content and how we think it can be improved. We will check your website for web-design standards and compliance. We would also undertake a Content Duplicity Test and provide you insight.
Recommendations: We will offer our suggestions to reach goals?

Case Studies

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